SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts

The audio company is integrating Comscore Predictive Audiences into its audio ad server, Adswizz

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SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

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