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Comscore is playing executive musical chairs as it looks to make a further push into the measurement landscape.
Top line
The measurement company upped Jon Carpenter to CEO, effective today. Carpenter joined Comscore as its chief financial officer in November, coming over from Publishers Clearing House. He’s also held roles at NBCUniversal and Nielsen.
“I am honored to step into this role and excited about the opportunity that’s ahead for Comscore,” Carpenter said in a statement. “The marketplaces in which we operate are changing rapidly, but with Comscore’s rich history of delivering measurement solutions, coupled with the talent of our team, I am enthusiastic and confident in our ability to deliver the innovative products and solutions our customers need and want.”
Between the lines
Carpenter is taking over the CEO role from Bill Livek, who announced his plans to retire earlier this year after over four decades in media measurement.
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