Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform

New TikTok user John Travolta and his daughter, Ella Scotts Miracle-Gro

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into a TikTok challenge.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.