The Big Game

Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform

New TikTok user John Travolta and his daughter, EllaScotts Miracle-Gro
By David Cohen

February 9, 2021

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into a TikTok challenge.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


When Marketing Goes Haywire

By Smartsheet