The Big Game

Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform

New TikTok user John Travolta and his daughter, Ella Scotts Miracle-Gro

By David Cohen

February 9, 2021

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into a TikTok challenge.

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David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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