Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

The lawncare brand followed up its Big Game spot with a challenge on the video creation platform

New TikTok user John Travolta and his daughter, Ella Scotts Miracle-Gro

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into a TikTok challenge.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. David Cohen is editor of Adweek's Social Pro Daily.