Scotts Miracle-Gro’s Super Bowl Ad Taps Into Millennial ‘Surge’ in Gardening

Young homeowners have had quite a year. So have their backyards.

Screenshot of Leslie Baker
The Office's Leslie Baker is one of several celebrities making a cameo in Scotts Miracle-Gro's first Super Bowl ad. Scotts Miracle-Gro

Scotts Miracle-Gro’s first Super Bowl appearance also marks another first for the brand: a new spokesperson named Pete.

@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.