Web Strategy

Revisiting Mequoda’s Multiplatform Media Strategy

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By Linda Ruth

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A few days ago I learned that Mequoda’s Don Nicolas put me second on his list of people to follow in our industry, ensconced in glory between Bo Sacks and Mr. Magazine.

The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization. Their business model, a robust combination of free and paid content, supplemented by workshops and publishing summits, is in itself a case study of the so-called “Mequoda Method,” which Don defined and pioneered.

Don

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Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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