Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
How News Publishers Can Gain Paid Subscribers as Ad Spends Shrink
As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than [...]
Top 5 Strategies to Generate Revenue without Ads
The writing has been on the wall for years. The decline of display advertising has been well documented in this publication and others. CPM rates for ads have fallen at [...]
It’s Time to Establish Value, Not Paywalls
An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on [...]
5 Best Practices Media Companies Can Learn from European Publishers
With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to [...]
4 Ways to Thrive in a Changing Publishing Ecosystem
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]
Guess Who’s Going to Buy You? That’s Right…Your Advertiser
Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their [...]
4 Biggest Website Speed Offenders – and How to Fix Them
Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage [...]
Digital Consolidation: Here for the Long Haul or Another Passing Fad?
In the world of digital publishing, mergers and acquisitions have become almost commonplace, with consolidation dominating the 2019 headlines. From Vox Media’s acquisition of New York Media to Bustle Digital [...]
Digital Publishers Need a Revenue Revolution
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. [...]
5 WordPress Trends Publishers Should Keep in Mind for 2020
2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to [...]
Publishing Trends to Watch in 2020
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry [...]
How to Get Credit for the Traffic You Drive to Your Advertisers
When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an [...]
Why Audience Ownership Helps You Control Your Margins
The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t [...]
How the Journalism Competition and Preservation Act Would Balance Power in the Media Ecosystem
Publishers used to be a de-facto monopoly. They had printing factories, delivery trucks, and a solid infrastructure in place to control the publishing and distribution of news. But with the [...]