Retailers and Media Are 'a Match Made in Heaven'

Criteo and Best Buy on the booming business of retail media networks

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Retailers have been building and rebuilding their ecommerce sites for the last two decades. But it’s only been in the last couple of years that they’ve realized those ecommerce sites can be treated just like publishers treat their media sites: open them up to advertising. This, in a nutshell, is retail media.

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