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Academic researchers will gain access to more information about political ads that ran in the 90 days prior to the 2020 U.S. presidential election starting Feb. 1.
Product manager Sarah Clark Schiff explained in a Newsroom post Monday, “While our Ad Library provides industry-leading transparency for social issue, electoral and political ads, including the ad creative and information about an ad’s performance—such as range of spend, impressions and demographic information about who saw the ad—we have heard feedback, particularly from the academic community, that understanding how advertisers choose to target audiences is key to learning more about the impact of digital ads on specific events like elections.”
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