Nice! Satirical Publisher Reductress Is Acquired by Phenomenal Media

The merger combines like-minded publishers with an eye toward entertainment

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The satirical publisher Reductress, whose brand of tongue-in-cheek feminism has skewered sexist tropes through comedy since 2013, announced Wednesday that it has been acquired by Phenomenal Media, a media company centered on women and historically excluded communities. Neither party shared financial details.

Reductress was cofounded by the comedians Beth Newell and Sarah Pappalardo, and it rose to prominence as a gendered redux of The Onion, offering facetious headlines like Why I Talk Through Movies So They All Pass the Bechdel Test and Score! This Woman Got a Stray Onion Ring in Her Lexapro Prescription

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