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Reddit reached its first ever enterprise partnership agreement, inking a pact with Omnicom Media Group.
Clients of OMG agencies Hearts & Science, OMD, PHD and Resolution will gain access to a range of strategic and commercial benefits that will enable them to maximize their media spend on Reddit, working with the platform’s global agency development team.
The deal covers access to Reddit’s creative strategy team; education and training tools; innovation offerings, including early testing of ad products and features; insights; and measurement and reporting data.
Reddit has 52 million daily active users, and there are over 100,000 communities on its platform.
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