Mediahub Names Executive Lead for NY Office

IPG media agency Mediahub hired industry veteran Alejandro Clabiorne to lead its flagship New York office as executive director. According to Mediahub, the agency has not had a leader dedicated to its New York office for years. As executive director, New York, Clabiorne will be responsible for overseeing the growth and expansion of the agency's flagship office. He will also play an active role in managing client relationships including Dropbox, TracFone Wireless and Rémy Cointreau. He will also oversee recruitment and managing the culture of the office. In the role, Clabiorne will become a member of Mediahub's senior leadership team and report to Mediahub U.S. president Sean Corcoran. Leadership responsibilities for the office were previously shared among multiple members of the agency's executive team in New York. "Marketers increasingly see the need to challenge the conventions of their categories in order to break through with consumers, and creative media is one of the key levers to do so," Corcoran said in a statement. "Alejandro’s dynamic leadership, global experience and entrepreneurial approach are exactly the energy we need in New York, and will help us continue to build our brand, deliver client solutions that challenge convention and drive business outcomes." Clabiorne joins Mediahub from rival holding company Omnicom's media agency PHD, where he served as CEO of PHD Latin America and oversaw a team of over 350 people across 16 markets. He helped grow the agency's operations in the region to four times what it was when he joined PHD in 2014. Clabiorne also acted as a global executive sponsor for diversity at PHD and will continue to make building a diverse, inclusive and representative culture a focus at Mediahub, according to a statement. Mediahub is introducing its inaugural Diversity-Owned Media Day with an event on March 11. Clabiorne arrives at Mediahub on the heels of a number of new business wins for the agency in the final months of 2020, including two major accounts run out of its New York office. In October, no-contract mobile provider TracFone appointed Mediahub as its media agency of record following a review. The NBA also sent media buying and planning responsibilities to Mediahub the following month. Mediahub also picked up media agency of record responsibilities for workplace communication platform Slack in February. The momentum from these new business wins helped the agency rebound from setbacks during the pandemic, which saw a series of layoffs across Mediahub offices last spring. Previously, Mediahub's New York office had grown steadily over the past several years, doubling in size since 2018, according to the agency, on the strength of both new business and organic growth with existing clients. "Mediahub has incredible momentum right now. The agency's challenger mindset and creative approach to media really stand out with clients of all sizes that want to use media to build their brands long term," Clabiorne said in a statement.

Leadership & Talent

Mediahub Names Executive Lead for NY Office, Filling Long-Vacated Role

Alejandro Clabiorne joins the agency from PHD

Erik Oster

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Erik Oster