Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO

Functions include social listening, posting and performance analytics

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Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report.

This is the first time the company has offered free tools for businesses, a move that aims to generate more organic activity from brands, potentially turning them into paying advertisers.

The product, Reddit Pro, includes social listening tools to understand where members of Reddit’s communities are talking about a brand or its category, as well as tools for brands to analyze activity and create posts.

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