To Win Back Reader Attention Publishers Need Dynamic Editorial
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For some time, digital publishers have seen third-party and social media platforms undercut their pageviews, engagement, and monetization by appropriating their content. ComScore finds that digital publishers now report a little over 1.5 pageviews on average per session and well under 4 minutes on-site per session.
There is, however, a light at the end of this tunnel. Many publishers have begun working toward a solution. And several – from The Washington Post to The New York Times – have found that the key to engaging modern readers is using more visual and interactive storytelling.
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