Jessica Rovello

Jessica Rovello is the CEO and co-founder of Arkadium, which provides interactive, visual content to more than 450 of the world’s best-known brands and publishers. Founded in 2001, Arkadium has developed products ranging from games (notably Microsoft Solitaire Collection, one of the most played games of all time) to dynamic editorial tools allowing journalists to embed visual data and interactive content in their articles.

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Forget Behavioral Targeting – Ad Format Is the Real Problem

Media

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie [...]

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To Win Back Reader Attention Publishers Need Dynamic Editorial

Media

For some time, digital publishers have seen third-party and social media platforms undercut their pageviews, engagement, and monetization by appropriating their content. ComScore finds that digital publishers now report a [...]

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