Pew Compares Links Shared By Prominent Twitter Users With Those on Alternative Platforms

The think tank included BitChute, Gab, Gettr, Parler, Rumble, Telegram, Truth Social in its study

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Pew Research Center shared a new study examining links shared by prominent Twitter accounts and how they differ from those shared on alternative social media platforms such as Parler and Truth Social.

The think tank compiled a list of 1,125 prominent accounts on Twitter and 200 apiece on seven alternative platforms—BitChute, Gab, Gettr, Parler, Rumble, Telegram and Truth Social—and analyzed all posts with links from those accounts last June, predating Elon Musk’s acquisition of Twitter.

Pew found that 66% of links shared by prominent Twitter accounts last June directed readers to media outlets including print publications, television and wire services, compared with just 5% of those shared by prominent accounts on alternative social media sites.

According to the research firm, the 10 most-shared sites by prominent Twitter accounts were the online sites of news organizations such as The New York Times, Reuters and The Washington Post, while the 10 most-shared sites by the...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in