‘Our Ambition Is More Than One Brand’: Playboy’s 2021 Playbook

The legacy media brand's parent company has a new monogram and logo

PLBY Group's new monogram pays homage to the brand's signature bunny. Playboy

Playboy has a new parent company, PLBY Group, and a new plan for growth driven by scooping up companies in the sexual wellness product space, thanks to its success in licensing and selling merch.

@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.