Emerging Technologies

Online Audience Optimization (OAO) and Google’s New Algorithms Social Media is Key

Headshot of Linda Ruth
By Linda Ruth

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Every Google update sends ripples through the community of website owners, webmasters, and SEO experts responsible for creating an online presence. Every iteration brings with it anecdotes about sites that faced inexplicable losses and had to start building their online businesses from scratch.

But Google’s goals are in such close alignment with those of content publishers that each successive series of tweaks should be seen as the improvements they are meant to be.

Online Audience Optimization (OAO) is today’s answer to SEO, updated for the needs of content publishers.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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