Alcohol Industry News

‘Nudes for Valentine’s Day?' Yes, But Not That Kind, and for a Good Cause

The Canadian beverage brand is raising money via Instagram for animal sanctuary Kindness Ranch

NudeHardSeltzerPeach — Nude already donates a portion of its sales toward local animal rescue organizations in areas where its products are availableNude Beverages

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Another request to “Send Nudes” via social platforms? Relax: This one is for a good cause, and there’s a reason why Nudes is uppercase.

Canadian brand Nude Beverages is seeking “Nudes for Valentine’s Day.” The company will donate $10 for every image shared via Instagram from Feb. 2 through 14 of someone sending someone else (or even themselves) one of its beverages to Kindness Ranch, a sanctuary and place of rehabilitation for animals who have been used in laboratory research.

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