Owner Ad Practitioners Rebrands to Money Group

The six-year-old company is generating a nine-figure revenue, fueled by intent-based ads

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The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month.

The new identity comes as part of a broader reinvention of the Money brand, a legacy publisher that struggled to transition to a digitally native operation—until it was purchased in 2019 by Ad Practitioners from Meredith Corp.



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