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Messenger From Facebook added the ability for users to create “word effects” that will automatically trigger when a specific word or phrase is used in a conversation. These effects cause the chosen emoji to rise from the bottom of the screen. For instance, if a user creates a word effect for the phrase, “I love you,” and pairs this phrase with the heart eyes emoji, anytime this phrase is used in the conversation, the heart eyes emoji will appear from the bottom of the screen.
Users can create different word effects for each of their conversations.
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