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Starting Tuesday, the professional network said creators can go to the Audience tab and track their follower growth in order to understand and discover trends, such as whether a conversation topic, new visual format or speaking opportunity influenced their follower growth. They can then use that they learn to craft their future strategy.
Just below that, a new Demographics section breaks down a creator’s followers by company name, company size, industry, job title, location and seniority, giving them a better idea of what type of content to share next.