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In a sign that the out-of-home market is returning to strength following major disruption caused by Covid-19 pandemic restrictions, JCDecaux, the world’s largest outdoor advertising media company, has reported a revenue increase of 18.7% to reach $3.06 billion for 2021.
The Paris headquartered company, which owns 964,760 advertising panels around the world across 3,670 cities, explained in its end-of-year results that over the last 12 months, there had been a drive toward digital investment. As such, despite restrictions being introduced to protect against the new omicron strain of Covid-19, it had recorded a stronger fourth quarter than expected.
Revenue
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