IRL Integrates With TikTok

Users of the social calendar and events platform can login with their credentials from the video creation app

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Social calendar and events platform IRL will integrate TikTok’s Login Kit into its platform under terms of a partnership revealed Thursday, enabling IRL users to login to their accounts with their TikTok credentials and add TikTok videos to their IRL profiles.

IRL users can incorporate TikTok videos into its new groups feature, which enables them to join groups, discuss upcoming events, chat with other users and host content.

IRL said it has raised over $27 million in funding to date, and its platform handles 30 million chats daily and more than 1 billion total since it debuted in 2017.

The company also kicked off a nationwide college program for universities in Canada and the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in