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Instagram is combining its standard feed videos and IGTV long-form fare into a single format, Instagram Video, with all content to be accessible via a new Video tab on profiles.
As part of the update, IGTV ads were renamed Instagram in-stream video ads. Creators can still monetize long-form content, while brands can use the format to reach audiences.
Feed post insights and video insights are also being merged into one combined metric for businesses and creators.
Instagram said that businesses seeking to boost their videos to reach more people can only do so for videos 60 seconds or shorter.
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