Facebook, Instagram to Invest $1B+ in Creators Through the End of 2022

Bonus programs will deliver payouts for milestones reached while using its creative and monetization tools

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Facebook CEO Mark Zuckerberg said in a post Wednesday that Facebook and Instagram will invest more than $1 billion in creators through the end of 2022, and the social network provided more details on those commitments.

Facebook said that in addition to building out its suite of creative and monetization tools for creators, the investment will fund bonus programs that pay eligible creators for reaching certain milestones while using those tools, as well as providing seed funding for creators to produce their own content.

Some

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in