Insider Intelligence: Elon Musk Shouldn’t Bank on Twitter User Growth

Morning Consult found that 41% of users would not remain on a platform if its owner had close ties to China

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Elon Musk’s $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked.

User growth is one of the pillars of Musk’s strategy for Twitter, but according to Insider Intelligence, he may not be able to count on that.

The research provider’s latest forecast pegged Twitter’s worldwide user growth at essentially flat for 2022 and growing by just over 1% per year through 2026, with monthly active users in the U.S.



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