Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees

Meet Adweek's 2023 Media Executive of the Year

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. 

The agency had just secured the T-Mobile business—a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees had to navigate account onboarding processes remotely.

Meanwhile, DeRiso had to keep the proverbial plane flying and satisfy Initiative’s existing clients. Achieving this balance was the new CEO’s priority, and she succeeded.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the August 2023 issue of Adweek magazine. Click here to subscribe.