Infographic: Following Protests, Consumers Expect More From Brands This Black History Month

People want to see their values reflected in companies they engage with

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In a year that saw groundbreaking Black Lives Matter protests across the world, this Black History Month hits a bit differently for many consumers.

According to data from analytics company Engine Insights, many of the talking points around diversity, equity and inclusivity that sprouted up earlier in the year are still fresh in people’s minds. In fact, 66% of respondents said they agree with refocusing on being more conscious about DEI since George Floyd was killed by police in May 2020, with 26% saying they strongly agree.

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This story first appeared in the Feb. 15, 2021, issue of Adweek magazine. Click here to subscribe.