Media

Industry Moves Ever-Closer to a Single Cross-Media Measurement Solution

Kantar and Ipsos have been named as partners on the project

Photo from Unsplash - A computer details some charts
A single cross-media measurement is to be developed by Kantar and Ipsos.Lukas Blazek/Unsplash
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By Stephen Lepitak

March 31, 2021

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After years of discussion with little movement, a cross-media measurement solution will be created.

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Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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