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Unilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign Effectiveness

Google, Facebook and Twitter are all on board

Keith Weed, the CMO of Unilever, has been vocal in his desire for more transparency in advertising. Unilever
By Kelsey Sutton

January 29, 2019

Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring system of its kind.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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