Industry Moves Ever-Closer to a Single Cross-Media Measurement Solution

Kantar and Ipsos have been named as partners on the project

Photo from Unsplash - A computer details some charts
A single cross-media measurement is to be developed by Kantar and Ipsos. Lukas Blazek/Unsplash

After years of discussion with little movement, a cross-media measurement solution will be created.

@stephenlepitak Stephen is Adweek's UK Bureau Chief.