Increasing Representation in the Web3 World

Lola Okuyiga merges fashion and inclusion

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With the rise of Web 3.0, creatives are gaining ever more autonomy to take full ownership of their work.

Lola Okuyiga, the founder of Wonder, a fashion and lifestyle brand, took the stage Monday at Social Media Week Europe in discussion with Adweek’s Rebecca Stewart. Okuyiga talked about how she focuses on underrepresented audiences and brands while increasing accessibility and ownership throughout the omniverse and metaverse. 

Owning the unknown 

In her decade-long fashion buying career, Okuyiga’s career milestones include being the woman behind Topshop’s best-selling item of all time, its Joni jean—a pair of these jeans is sold every ten seconds—and ASOS’ biggest-ever collaboration with designer LaQuan Smith that generated £6 million in sales. 

Now a self-proclaimed obsessive Web3 creator, Okuyiga said her venture into the web’s new frontier was not something she had originally planned on.



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