How Top Media Companies Are Making Data a Part of Their Culture
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In today’s digital media landscape, publishers are collecting mounds of data on a daily basis, gleaning insights about how consumers interact with content through social media, newsletters, websites, and apps. But what do publishers actually do with all this data? How do the people within publishers’ organizations access this data and put it into action? And how exactly can it impact publishers’ strategies?
These questions will be explored on June 21st at the Publishing Executive Live: Data, Insight & Revenue Summit during a panel titled, “Making Data Part of Your Culture.”
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