How the Financial Times Is Using Podcasts to Build Its US Audience

Its newest series, Hot Money, is No. 3 on Apple Podcasts Business chart

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

U.K. publisher the Financial Times released a weekly eight-part investigative podcast called Hot Money: Porn, Power and Profit in June in partnership with Pushkin Industries. The series delves into the porn industry’s hidden secrets and the money that fuels it and is part of the business publisher’s goal to grow U.S.

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