The Financial Times Rolls Out News App to Drive Subscribers

FT Edit subscription is free for the first month to users

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In an effort to make its journalism accessible to a wider audience, and drive more subscriptions, U.K. business publisher the Financial Times introduced its new app today, FT Edit.

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The app offers readers eight stories every weekday for 99 cents, in every currency, and is available in the iOS App Store.

The eight stories are in-depth reads covering areas in world news, science, business and culture.

“The FT Edit showcases the breadth of our journalism in a very digestible and accessible way,” FT editor Roula Khalaf said in a statement.

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