Publishing

How Ranker Grew Revenue Fourfold Thanks to Its First-Party Data Play

Pop-culture fans have cast over one billion votes on Ranker, building a wealth of data

How Ranker Grew Revenue Fourfold Thanks to its First-Party Data Play — As more buyers asked the company to define the uses of its first-party data—it became clearer just how valuable Ranker’s data was, said Dana OMalley, its national vp of sales.Ranker

By Lucinda Southern

December 8, 2021

As publishers sharpen their first-party data pitch to advertisers, they’re also benefiting from revenue gains.

Lucinda Southern

Lucinda Southern is Adweek's media editor.

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