Content Strategy

How Publishers Can Engineer Higher Readership per Article

Headshot of Andy Kowl
By Andy Kowl

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Could there be a better way to approach writing your content and curating the content previously written? If your goal is to get the maximum market value out of each story, there just might be.

“Editors look for what is new and write about it,” says Gerrit Klein, CEO of special interest and B2B media company Ebner Publishing International. Makes sense — that’s Editing 101. About six years ago Klein’s company looked at what people were actually reading.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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