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The Brands Reviving the Lost Art of Letter Writing to Drive Loyalty

The likes of Sweaty Betty, John Lewis and Gymshark are putting pen to paper to drive retention.

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WeTransfer Editor in Chief Isn’t Just Telling Stories—She’s Earning Oscar Nods

How Holly Fraser went from humble journalist beginnings to making award-worthy films.

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Social Confidential: Duolingo Leans Into Its Community’s Idea of Duo

Social Confidential takes a behind-the-scenes look into the language app's marketing strategy.

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Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

Discover how Miki Agrawal disrupts lines that sorely needed elevating

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B-to-B and B-to-C Boundaries Are Blurring. Here’s What It Means for Marketers

Brands recognize the need to support both consumers and corporate clients.

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Eddie Bauer’s New Content Studio Launches With Exploratory Film Series

Eddie Bauer Productions plans to continue releasing new content throughout the fall, including feature films.

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3 Tips for Transforming Your Organic Brand Social Accounts to Create More Value

Here are some ways to connect with social audiences versus posting manufactured tweets.

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Showtime Partners With AnalogFolk on Content Strategy to Promote New Series

Showtime's partnership with AnalogFolk begins with the promotion of the new comedy show Flatbush Misdemeanors.

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The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

The six-second video is out; award-winning storytelling is in.

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Facebook’s Eric Toda and eos’ Soyoung Kang on Inspiring and Enacting Change

The two marketing leaders talk career paths and campaigns pivoting from their fast-paced community

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Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign

With help from some famous friends, the payment network is welcoming back vacations.

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Creative 100: Branded Content Innovators

Learn about the creatives who set the bar for brands when it comes to quality and originality.

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Paco Rabanne Teams Up With Vice for UK Youth Engagement Campaign

Paco Rabanne's Gen Z & Gen Y initiative is being handled by Impero and Starcom.

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‘A Lot More Consultative:’ Reddit Rebrands Its Creative Strategy Team as KarmaLab

“The creative strategy team at Reddit, now called KarmaLab, is evolving from helping our partners with their Reddit strategies to marketing strategies to business strategies,” Cady said. “It’s a lot [...]

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How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content

BARK's Stacie Grissom talks how fan interactions led to huge sales and even their brand's Onlyfans.