How ‘Pigs in a Blanket’ Dog Toy Ad Went Viral for BARK’s Head of Content
BARK's Stacie Grissom talks how fan interactions led to huge sales and even their brand's Onlyfans.
How McDonald’s Social Media Director Uses Brand Power for the Greater Good
Guillaume Huin explores how brands keep pushing on their identity quest and more
A Publisher’s Guide to Inbound and Content Marketing
It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]
10 Questions for Magazine Publishers in Survival Mode
There are no easy, one-size-fits-all answers to how magazines can survive COVID-19 and the resulting recession. But asking the right questions can help you navigate your magazine through these rough [...]
Are You Missing the Email Opportunity?
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]
Guess Who’s Going to Buy You? That’s Right…Your Advertiser
Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their [...]
Media Pitch: How Copyright Clearance Center Helps Publishers Improve Data Integration & Sharing
To stay profitable in the evolving digital landscape, media companies need to continually innovate, which means they need data and content that is easy to access and monetize in new [...]
Offer, Don’t Ask: The Mindset That Earns Audience Trust
Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals [...]
How Do You Sell Content to an Audience That Controls the Narrative?
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through [...]
Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make [...]
Publishing Trends to Watch in 2020
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry [...]
Google Update Favors Original Reporting in Search
Egos. The Digital Revolution disrupted just about every practice in publishing, but one constant remains: When it comes to covering news that was revealed by a competing outlet, publishers still [...]
Publishers, Don’t Overlook Your Best Source of Content Ideas
As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. [...]
Getting More from Google Analytics: 3 Tips for Editors
Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content [...]
How to Build Data Literacy in Your Media Organization
Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data. But having access to data is [...]