TheSkimm Launches In-House Creative Agency, SKM Lab

The studio aims to capitalize on a decade of expertise and consumer data

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After more than a decade of serving its audience of millennial women, newsletter publisher theSkimm now wants to offer its expertise to other brands looking to do the same as part of its efforts to diversify revenue.

The media company, which operated for years as a newsletter before branching into additional channels, announced the launch of its new in-house creative agency, SKM Lab, an evolution of the branded content work the publisher has long provided for its advertising clients. 

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