Andy Kowl
Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology.
www.ePublishing.com
akowl@ePublishing.com
B2B Media Is Leading with First-Party Data – and Unlocking New Revenue
Media
For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like [...]
New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
Performance Marketing
Have you recovered from last spring’s GDPR adrenaline rush yet? As much anxiety as GDPR regulations provoked, that may soon look like the good old days. Now California passed a [...]
New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
Media
Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not [...]
B2B Programmatic Ad Sales & the BPA Media Exchange
Media
Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or [...]
The Growing Need for More Efficient Editorial Workflow
Media
“Operational inefficiency is viewed as one of the biggest blockers to income generation,” according to a central conclusion of Publishing Executive’s latest research on technology buying intentions. Publishers want “tools [...]
How Publishers Can Engineer Higher Readership per Article
Media
Could there be a better way to approach writing your content and curating the content previously written? If your goal is to get the maximum market value out of each [...]
No, B2B Media Doesn’t Have an Ethics Problem
Performance Marketing
It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences,” which argued the majority of B2B/trade publishers have [...]
No, B2B Media Doesn’t Have an Ethics Problem
Media
It broke my heart when I read the recent blog post “B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences,” which argued the majority of B2B/trade publishers have [...]
Using Editorial to Spot Business Opportunities
Media
When I wrote about launching a paid newsletter recently, it was interesting, though unsurprising, that the idea came from an editor. Actually in this case it was a staffer who [...]
How Money-Media Converted Free Subscriptions to Paid Newsletters
Media
There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social [...]