Think the CCPA Is Just GDPR 2.0? Think Again

With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are overwhelmed. Though 40% of publishers in a July 2019 survey predicted that CCPA would be the legislation that affected their businesses the most for the foreseeable future, 40% also indicated they had yet to start their CCPA preparations.