Ben is CEO and Co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – providing publishers with solutions to foster a transparent value exchange with consumers. Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies.
In 2007, Ben founded global supply-side solution Admeld. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. Prior to founding Admeld, Ben was Vice President of Advertising at Jump TV and Director of Advertising Products as The Fifth Network. He also spent six years at AOL running ad product development and operations.
Think the CCPA Is Just GDPR 2.0? Think Again
With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are [...]
Media Pitch: Sourcepoint Combats the Ad Blocking Problem by Reframing Content’s Value
Sourcepoint, the brainchild of former Google general manager Ben Barokas and his co-founders Brian Kane, Geir Magnusson, Jeroen Seghers, and Joseph Carlucci, was created to solve the issue of ad [...]