Technology

Media Pitch: Sourcepoint Combats the Ad Blocking Problem by Reframing Content’s Value

Headshot of Ben Barokas
By Ben Barokas

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Sourcepoint, the brainchild of former Google general manager Ben Barokas and his co-founders Brian Kane, Geir Magnusson, Jeroen Seghers, and Joseph Carlucci, was created to solve the issue of ad blocking for publishers. But the Sourcepoint CEO explained that he and his team soon realized that ad blocking was just a symptom of a much bigger problem — the breakdown of communication between publishers and readers about the value of content. Sourcepoint aims to reestablish that line of communication by prompting ad block users before they view content to either opt-in to the ad experience or compensate the publisher in some other way.

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Headshot of Ben Barokas

Ben Barokas

Ben is CEO and Co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – providing publishers with solutions to foster a transparent value exchange with consumers. Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies.

In 2007, Ben founded global supply-side solution Admeld. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. Prior to founding Admeld, Ben was Vice President of Advertising at Jump TV and Director of Advertising Products as The Fifth Network. He also spent six years at AOL running ad product development and operations. 

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