Media Pitch: Sourcepoint Combats the Ad Blocking Problem by Reframing Content’s Value

Sourcepoint, the brainchild of former Google general manager Ben Barokas and his co-founders Brian Kane, Geir Magnusson, Jeroen Seghers, and Joseph Carlucci, was created to solve the issue of ad blocking for publishers. But the Sourcepoint CEO explained that he and his team soon realized that ad blocking was just a symptom of a much bigger problem — the breakdown of communication between publishers and readers about the value of content.

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