How GSTV Helps Music Artists and Film Companies Reach 105 Million Americans

The digital OOH company invited MGM Studios' CMO during its NewFronts presentation to talk about the success of its content partnership

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Retail digital display company GSTV presented at the IAB’s NewFronts for the third time on the event’s final day, held virtually.

The company touted its reach of 105 million people across the U.S., mainly through displaying content at gas pump stations, which is 40% of adults in the country, according to company chief executive officer and president Sean McCaffrey. With the average consumer pumping gas at least three times a month, the company chalks that up to 15 minutes of time spent with its display.



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