How Gritty Understands His Audience, Flies on Social Media

Even before Gritty spent part of this Saturday night streaking in front of nearly 70,000 hockey fans in Lincoln Financial Field, the Flyers mascot laid a streak of lightning across social media with his irreverent debut in September 2018. Everything from his origin story to taunting the rival team on Twitter showed Gritty got his Philly fans, the first marketing challenge for all brands.

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