Here’s Why Media SPACs Are So Hot Right Now

Luma Partners' ecosystem counts 250—34 of which have completed a merger

SPACs generally require less oversight and are a quicker route to market in raising funds. Illustration: Hermann Mueller/Getty Images

For the past six months, there’s been a ballooning interest in media and marketing tech companies going public via special purpose acquisition companies (SPACS), which are shell companies set up by investors who raise money via an IPO to merge or acquire yet another business.

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.
@Lucy28Southern Lucinda Southern is Adweek's media editor.