Have You Run Out of Ways to Spend Quarantine Time? This Pitch-Perfect Ad Has a Suggestion

Streaming service Topic wants to expand your bingeing horizons

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


After a year of pandemic lockdown, you might feel like you’ve binge-watched every piece of desirable content in the entire world.

Topic, the flagship streaming service from First Look Media, says otherwise, using a bunch of intense clips from its international thrillers to try to lure in the bored and jaded couch potatoes among us.

The hero spot, which uses fake subtitles to cheeky and charming effect, carries the tagline, “It’s criminal not to try Topic.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in