Gucci Beauty Teams Up With Snapchat on AR Portal Lens

It marks the debut of new scent Gucci Bloom Profumo di Fiori

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Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori.

For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel and explore the world of Gucci Bloom through AR.

Gucci Beauty/Snap Inc.

Gucci said in a statement, “Tasked with finding all five Bloom fragrances hidden amongst a maze of lush green bushes, red flowers and gold dust, Snapchatters will travel the thorny paths, past flowing fountains and showers of rose petals to unlock hidden extras.

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