Platforms

Gucci Beauty Teams Up With Snapchat on AR Portal Lens

It marks the debut of new scent Gucci Bloom Profumo di Fiori

For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel Gucci Beauty/Snap Inc.

By David Cohen

December 1, 2020

Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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