Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Gucci Beauty teamed up with Snapchat on an augmented reality portal lens to celebrate new scent Gucci Bloom Profumo di Fiori.
For a limited time, Snapchatters in the U.S. can access the lens via Lens Carousel and explore the world of Gucci Bloom through AR.
Gucci said in a statement, “Tasked with finding all five Bloom fragrances hidden amongst a maze of lush green bushes, red flowers and gold dust, Snapchatters will travel the thorny paths, past flowing fountains and showers of rose petals to unlock hidden extras.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in