Spotify Debuts Snapchat AR Portal Lens for Latinx and Hispanic Heritage Month

Five artists’ works will be showcased in a virtual gallery

Snap Inc. said the lens marks its first branded AR art gallery to debut in the U.S. during the pandemic Spotify/Snap Inc.
Headshot of David Cohen

Spotify chose Latinx and Hispanic Heritage Month as the occasion to debut its first-ever augmented reality portal lens on Snapchat.

The lens is part of Spotify’s “Lo Nuestro es Arte” campaign, and it enables Snapchatters to visit a virtual Latinx art gallery via the application.

Opening the lens in world view brings Snapchatters into the gallery, fully rendered in AR, where they can walk around and explore 15 pieces of art, tapping on each one to see another piece from the artist.

Spotify/Snap Inc.

Spotify/Snap Inc.

Spotify/Snap Inc.

Spotify/Snap Inc.

Spotify/Snap Inc.

Spotify/Snap Inc.

Spotify/Snap Inc.

Snap Inc. said the lens marks its first branded AR art gallery to debut in the U.S. during the pandemic.

It is available to select users in the U.S. via Lens Carousel and to all via Snapcode.

Spotify/Snap Inc.

Artists featured in the gallery are:

  • Orly Anan, a Colombian/Israeli visual artist and art director interested in the mysticism implicated in everyday life and currently experimenting with the intersection of ritual and popular culture, as well as Anthropocosmic Surrealism.
  • Cristina Martinez, who creates her art through expansive forms of self-expression, self-exploration and articulations of self-love through painting, from thought-provoking self-portraits to boundless abstract pieces.
  • Pedro Nekoi, a Brazilian who has always had an expansive and creative imagination. His first art creation was through surrealistic themes and lots of colors, mixing elements that wouldn’t naturally coexist in the real world with objects and interiors illustrations.
  • D’Ana Nunez, a multidisciplinary artist and storyteller whose creations embody the captivating energy of grassroots hustle and delicate artistry.
  • Luisa Salas, an artist, designer and muralist currently based in Yucatán, México, who has always been curious for contrasts and bold simplicity and bases her artworks in the act of balancing memories, feelings and music.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}