Google to Kill Third-Party Cookies — Publishers, Advertisers Win?

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Publishers and advertisers can benefit the most from Google doing away with third-party cookies — if they work it right. First-party data will be like gold within two years, when Google phases out third-party cookies on Chrome.

“If entities with audiences are smart and willing to work together with their first-party data, they’ll finally be able to mount a defense against the triopoly (Facebook, Google, and Amazon) and own their own destinies,” says Matt Keiser, founder and CEO of LiveIntent.

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